Fractional CRO · Revenue leadership
A proven CRO on your team.Without the full-time hire.
SalesStride is a fractional CRO and revenue leadership firm led by Jason Colbert. We help $10MM to $150MM manufacturers, equipment dealers, and multi-location businesses grow revenue, protect margin, and build sales teams that hit their numbers.
Former CRO · Former CarMax GM · US Air Force veteran
Former CRO · industrial equipment manufacturer
+77%
Revenue, 2020 to 2024 (joined 2021)
- +72%
Equipment sales, 2020 to 2024 (joined 2021)
- 2×
Parts revenue, 2020 to 2024 (joined 2021)
- +118%
Discount dollars vs. the prior year
+118% improvement in discount dollars vs. the prior year.
$41MM
2020 · $41MM baseline
$72.7MM
2024 company revenue
2021
He joined
At an industrial equipment manufacturer, revenue grew 77%, from $41MM in 2020 to $72.7MM, with parts revenue doubling. Jason joined in 2021 as equipment sales manager, became CRO, and led the sales organization through that growth. The full record.
Self-diagnostic
Six questions. No email.
Score the revenue system you have. Hard leaks first. Then book the call and I will tell you what to fix.
Margin leak
What discount costs you.
Offers
Pick a start.
Who
$10MM to $150MM.
A team. A stall.
- 01Manufacturers.
Long cycle. Big ticket. The profit is in parts and service after the sale.
- 02Dealers.
Every unit should buy years of follow-on revenue. Most don’t.
- 03Multi-location.
One way of selling. The best store is the standard.
Most companies don’t have a sales problem. They have a system problem.
At an industrial equipment manufacturer, revenue grew 77%, from $41MM in 2020 to $72.7MM, with parts revenue doubling. Jason joined in 2021 as equipment sales manager, became CRO, and led the sales organization through that growth.
CarMax’s first outside general manager. Three pilot stores to 27. Before that, the Air Force.
The record